Google Adsense CPM and CPC Rates by Country 2021 [Updated]

There are numerous methods for monetizing your website traffic, the majority of which involve advertising third-party products or services to your website visitors. Nowadays, there are numerous advertising programs that can help you earn money, but the most popular is Google AdSense.

Google launched this advertising program in mid-2003, and it is now the most popular advertising program on the Internet. It provides a good opportunity for webmasters and site owners to monetize their traffic. Google pays out more than $10 billion to its publishers each year.

Contents

What is Google Adsense RPM?

RPM stands for Revenue Per Mille. There is a difference between RPM and Page RPM. Revenue per 1000 impressions ( RPM) represents the estimated earnings per 1000 impressions, whereas Page RPM represents the estimated earnings per 1000 pageviews. RPM and Page RPM vary according to your website niche, traffic countries, keywords, CTR (Click Through Rate), and many more.

Adsense RPM may also vary depending on the sizes and locations of the ads. According to a study carried out by Semrush, Sizes 728×90 and 300×250 are found to be the most popular ads sizes. 60% of the publishers are found to be implementing these ads sizes on their websites.

Image Source: Semrush Blog

Do You Know? Insurance is the most expensive niche for the US with an average CPC of over 16 USD.

What is Google Adsense CPM?

CPM is an abbreviation for “cost per thousand impressions.” Advertisers who run CPM ads set their desired price per 1000 ads served, choose which ad placements to show their ads on, and pay each time their ad appears. For publishers, this means that every time a CPM ad is served to your page, money is added to your account.

Related Articles:

What are the Common Adsense Ads Sizes?

Publishers can choose from a variety of ad formats and sizes provided by Google. Google AdSense offers some of the most popular ad sizes, including:

(728×90) Leaderboard
(300×250) Medium Rectangle
(336×280) Large Rectangle
(300×600) Half-page
(320×100) Large mobile banners
(320×50) Mobile Leaderboard
(160×600) Wide Skyscraper
(300×1050) Portrait
(970×250) Billboard
(250×250) Square
Responsive Ads

Google Adsense Average CPM Rates 2021:

Country	AdSense CPM in USD
Afghanistan	0.12
Albania	0.1
Algeria	0.08
American Samoa	0.15
Andorra	0.13
Angola	0.12
Anguilla	0.19
Antarctica	0.06
Antigua and Barbuda	0.19
Argentina	0.11
Armenia	0.09
Aruba	0.18
Australia	0.46
Austria	0.36
Azerbaijan	0.08
Bahrain	0.23
Bangladesh	0.11
Barbados	0.13
Belarus	0.08
Belgium	0.35
Belize	0.16
Benin	0.14
Bermuda	0.17
Bhutan	0.12
Bolivia	0.11
Bosnia and Herzegovina	0.07
Botswana	0.15
Brazil	0.2
British Indian Ocean Territory	0.11
British Virgin Islands	0.27
Brunei	0.28
Bulgaria	0.11
Burkina Faso	0.14
Burundi	0.15
Cambodia	0.14
Cameroon	0.13
Canada	0.49
Cape Verde	0.14
Caribbean Netherlands	0.14
Cayman Islands	0.3
The central African Republic	0.12
Chad	0.17
Chile	0.19
China	0.1
Colombia	0.13
Comoros	0.13
Cook Islands	0.15
Costa Rica	0.19
Cote d’Ivoire	0.15
Croatia	0.11
Curacao	0.16
Cyprus	0.14
Czechia	0.17
The Democratic Republic of the Congo	0.15
Denmark	0.28
Djibouti	0.11
Dominica	0.16
Dominican Republic	0.16
Ecuador	0.13
Egypt	0.1
El Salvador	0.13
Equatorial Guinea	0.12
Eritrea	0.14
Estonia	0.22
Eswatini	0.15
Ethiopia	0.14
Falkland Islands (Islas Malvinas)	0.09
Faroe Islands	0.13
Federated States of Micronesia	0.12
Fiji	0.16
Finland	0.35
France	0.28
French Guiana	0.19
French Polynesia	0.13
Gabon	0.11
Georgia	0.1
Germany	0.43
Ghana	0.14
Gibraltar	0.11
Greece	0.11
Greenland	0.15
Grenada	0.14
Guadeloupe	0.18
Guam	0.18
Guatemala	0.14
Guernsey	0.16
Guinea	0.12
Guinea-Bissau	0.14
Guyana	0.15
Haiti	0.09
Honduras	0.13
Hong Kong	0.33
Hungary	0.17
Iceland	0.22
India	0.13
Indonesia	0.12
Iraq	0.09
Ireland	0.29
Israel	0.22
Italy	0.25
Jamaica	0.15
Japan	0.28
Jersey	0.16
Jordan	0.12
Kazakhstan	0.11
Kenya	0.2
Kiribati	0.16
Kosovo	0.09
Kuwait	0.21
Kyrgyzstan	0.09
Laos	0.11
Latvia	0.3
Lebanon	0.13
Lesotho	0.16
Liberia	0.19
Libya	0.1
Liechtenstein	0.26
Lithuania	0.15
Luxembourg	0.2
Macao	0.13
Madagascar	0.09
Malawi	0.17
Malaysia	0.16
Maldives	0.13
Mali	0.11
Malta	0.19
Marshall Islands	0.11
Martinique	0.19
Mauritania	0.1
Mauritius	0.14
Mayotte	0.16
Mexico	0.18
Moldova	0.09
Monaco	0.19
Mongolia	0.11
Montenegro	0.08
Montserrat	0.18
Morocco	0.12
Mozambique	0.17
Myanmar (Burma)	0.1
N/A	0.15
Namibia	0.18
Nauru	0.36
Nepal	0.1
Netherlands	0.29
Netherlands Antilles	0.24
New Caledonia	0.2
New Zealand	0.41
Nicaragua	0.12
Niger	0.11
Nigeria	0.21
Norfolk Island	0.23
North Macedonia	0.09
Northern Mariana Islands	0.15
Norway	0.29
Oman	0.17
Pakistan	0.11
Palau	0.15
Palestine	0.09
Panama	0.18
Papua New Guinea	0.2
Paraguay	0.13
Peru	0.13
Philippines	0.14
Poland	0.19
Portugal	0.2
Puerto Rico	0.22
Qatar	0.2
Republic of the Congo	0.18
Reunion	0.13
Romania	0.15
Russia	0.15
Rwanda	0.16
Saint Helena, Ascension and Tristan da Cunha	0.09
Saint Kitts and Nevis	0.17
Saint Lucia	0.12
Saint Pierre and Miquelon	0.15
Saint Vincent and the Grenadines	0.13
Samoa	0.22
San Marino	0.14
Sao Tome and Principe	0.13
Saudi Arabia	0.21
Senegal	0.11
Serbia	0.08
Seychelles	0.12
Sierra Leone	0.12
Singapore	0.41
Sint Maarten	0.18
Slovakia	0.18
Slovenia	0.13
Solomon Islands	0.14
Somalia	0.14
South Africa	0.34
South Korea	0.16
Spain	0.23
Sri Lanka	0.09
Suriname	0.12
Svalbard and Jan Mayen	0.13
Sweden	0.31
Switzerland	0.47
Taiwan	0.12
Tajikistan	0.06
Tanzania	0.2
Thailand	0.15
The Bahamas	0.2
The Gambia	0.13
Timor-Leste	0.11
Togo	0.12
Tonga	0.24
Trinidad and Tobago	0.13
Tunisia	0.1
Turkey	0.09
Turkmenistan	0.08
Turks and Caicos Islands	0.22
Tuvalu	0.33
U.S. Virgin Islands	0.25
Uganda	0.22
Ukraine	0.09
United Arab Emirates	0.35
United Kingdom	0.35
United States	0.68
Uruguay	0.14
Uzbekistan	0.1
Vanuatu	0.23
Vatican City	0.68
Venezuela	0.08
Vietnam	0.1
Western Sahara	0.09
Yemen	0.1
Zambia	0.16
Zimbabwe	0.15

Google Adsense Average CPC Rates by Country 2021:

Country	AdSense CPC in USD
United States	0.3108
Australia	0.2716
Canada	0.2618
Marshall Islands	0.2618
United Kingdom	0.238
Germany	0.2142
Unknown Region	0.2142
Switzerland	0.1785
China	0.1785
Norway	0.1666
Austria	0.1666
Ireland	0.1666
Togo	0.1666
Andorra	0.1666
New Zealand	0.1547
Netherlands	0.1428
France	0.1428
Singapore	0.1428
Burkina Faso	0.1428
Sweden	0.1309
Belgium	0.1309
Vanuatu	0.1309
Finland	0.119
United Arab Emirates	0.119
Hong Kong	0.119
Côte d’Ivoire	0.119
South Africa	0.1071
Nigeria	0.1071
Israel	0.1071
Japan	0.1071
Oman	0.1071
Sierra Leone	0.1071
Italy	0.0952
Spain	0.0952
Denmark	0.0952
Qatar	0.0952
Ukraine	0.0952
Ghana	0.0952
Iran	0.0952
Puerto Rico	0.0952
Syria	0.0952
South Korea	0.0833
Czechia	0.0833
Kuwait	0.0833
Estonia	0.0833
Cameroon	0.0833
Bahrain	0.0833
Poland	0.0714
Portugal	0.0714
Taiwan	0.0714
Russia	0.0714
Jordan	0.0714
Slovenia	0.0714
Latvia	0.0714
Papua New Guinea	0.0714
Dominican Republic	0.0714
Luxembourg	0.0714
Kyrgyzstan	0.0714
Malaysia	0.0595
Brazil	0.0595
Saudi Arabia	0.0595
Hungary	0.0595
Chile	0.0595
Croatia	0.0595
Mauritius	0.0595
Iceland	0.0595
Maldives	0.0595
Malta	0.0595
Macau	0.0595
Uzbekistan	0.0595
Grenada	0.0595
Angola	0.0595
Kiribati	0.0595
India	0.0476
Indonesia	0.0476
Turkey	0.0476
Vietnam	0.0476
Peru	0.0476
Romania	0.0476
Cambodia	0.0476
Greece	0.0476
Argentina	0.0476
Kosovo	0.0476
Slovakia	0.0476
Palestine	0.0476
Mongolia	0.0476
Bulgaria	0.0476
Somalia	0.0476
Senegal	0.0476
Cyprus	0.0476
Kazakhstan	0.0476
Aruba	0.0476
Liberia	0.0476
Bahamas	0.0476
Martinique	0.0476
French Guiana	0.0476
Micronesia	0.0476
Pakistan	0.0357
Thailand	0.0357
Philippines	0.0357
Mexico	0.0357
Bangladesh	0.0357
Egypt	0.0357
Ethiopia	0.0357
Nepal	0.0357
Kenya	0.0357
Sri Lanka	0.0357
Colombia	0.0357
Afghanistan	0.0357
Bolivia	0.0357
Lithuania	0.0357
Tunisia	0.0357
Costa Rica	0.0357
Trinidad & Tobago	0.0357
Ecuador	0.0357
Serbia	0.0357
Bosnia & Herzegovina	0.0357
Guatemala	0.0357
Macedonia (FYROM)	0.0357
Yemen	0.0357
Rwanda	0.0357
Uruguay	0.0357
Belarus	0.0357
Suriname	0.0357
Mozambique	0.0357
Lesotho	0.0357
Botswana	0.0357
Armenia	0.0357
French Polynesia	0.0357
Cook Islands	0.0357
Congo – Kinshasa	0.0357
Northern Mariana Islands	0.0357
Cayman Islands	0.0357
Algeria	0.0238
Morocco	0.0238
Iraq	0.0238
Lebanon	0.0238
Jamaica	0.0238
Myanmar (Burma)	0.0238
Uganda	0.0238
Georgia	0.0238
Cuba	0.0238
Panama	0.0238
El Salvador	0.0238
Libya	0.0238
Venezuela	0.0238
Zimbabwe	0.0238
Madagascar	0.0238
Paraguay	0.0238
Brunei	0.0238
Barbados	0.0238
Tanzania	0.0238
Réunion	0.0238
Moldova	0.0238
Guam	0.0238
Namibia	0.0238
Benin	0.0238
Fiji	0.0238
Turks & Caicos Islands	0.0238
Nicaragua	0.0238
Djibouti	0.0238
Tonga	0.0238
Samoa	0.0238
Haiti	0.0238
Albania	0.0119
Sudan	0.0119
Azerbaijan	0.0119
Guyana	0.0119
Laos	0.0119
Zambia	0.0119
Turkmenistan	0.0119
Montenegro	0.0119
Honduras	0.0119
St. Lucia	0.0119
Solomon Islands	0.0119
Malawi	0.0119
Guinea	0.0119
American Samoa	0.0119
Swaziland	0.0119
St. Kitts & Nevis	0.0119
Bhutan	0.0119
New Caledonia	0.0119
Curaçao	0.0119
Caribbean Netherlands	0.0119
Burundi	0.0119
Seychelles	0.0119
Faroe Islands	0.0119
Central African Republic	0.0119
Belize	0.0119
St. Vincent & Grenadines	0.0119
Palau	0.0119
Greenland	0.0119
Gambia	0.0119
Equatorial Guinea	0.0119
Dominica	0.0119
Congo – Brazzaville	0.0119
British Indian Ocean Territory	0.0119
United States	0.3108
Australia	0.2716
Canada	0.2618
Marshall Islands	0.2618
United Kingdom	0.238
Germany	0.2142
Unknown Region	0.2142
Switzerland	0.1785
China	0.1785
Norway	0.1666
Austria	0.1666
Ireland	0.1666
Togo	0.1666
Andorra	0.1666
New Zealand	0.1547
Netherlands	0.1428
France	0.1428
Singapore	0.1428
Burkina Faso	0.1428
Sweden	0.1309
Belgium	0.1309
Vanuatu	0.1309
Finland	0.119
United Arab Emirates	0.119
Hong Kong	0.119
Côte d’Ivoire	0.119
South Africa	0.1071
Nigeria	0.1071
Israel	0.1071
Japan	0.1071
Oman	0.1071
Sierra Leone	0.1071
Italy	0.0952
Spain	0.0952
Denmark	0.0952
Qatar	0.0952
Ukraine	0.0952
Ghana	0.0952
Iran	0.0952
Puerto Rico	0.0952
Syria	0.0952
South Korea	0.0833
Czechia	0.0833
Kuwait	0.0833
Estonia	0.0833
Cameroon	0.0833
Bahrain	0.0833
Poland	0.0714
Portugal	0.0714
Taiwan	0.0714
Russia	0.0714
Jordan	0.0714
Slovenia	0.0714
Latvia	0.0714
Papua New Guinea	0.0714
Dominican Republic	0.0714
Luxembourg	0.0714
Kyrgyzstan	0.0714
Malaysia	0.0595
Brazil	0.0595
Saudi Arabia	0.0595
Hungary	0.0595
Chile	0.0595
Croatia	0.0595
Mauritius	0.0595
Iceland	0.0595
Maldives	0.0595
Malta	0.0595
Macau	0.0595
Uzbekistan	0.0595
Grenada	0.0595
Angola	0.0595
Kiribati	0.0595
India	0.0476
Indonesia	0.0476
Turkey	0.0476
Vietnam	0.0476
Peru	0.0476
Romania	0.0476
Cambodia	0.0476
Greece	0.0476
Argentina	0.0476
Kosovo	0.0476
Slovakia	0.0476
Palestine	0.0476
Mongolia	0.0476
Bulgaria	0.0476
Somalia	0.0476
Senegal	0.0476
Cyprus	0.0476
Kazakhstan	0.0476
Aruba	0.0476
Liberia	0.0476
Bahamas	0.0476
Martinique	0.0476
French Guiana	0.0476
Micronesia	0.0476
Pakistan	0.0357
Thailand	0.0357
Philippines	0.0357
Mexico	0.0357
Bangladesh	0.0357
Egypt	0.0357
Ethiopia	0.0357
Nepal	0.0357
Kenya	0.0357
Sri Lanka	0.0357
Colombia	0.0357
Afghanistan	0.0357
Bolivia	0.0357
Lithuania	0.0357
Tunisia	0.0357
Costa Rica	0.0357
Trinidad & Tobago	0.0357
Ecuador	0.0357
Serbia	0.0357
Bosnia & Herzegovina	0.0357
Guatemala	0.0357
Macedonia (FYROM)	0.0357
Yemen	0.0357
Rwanda	0.0357
Uruguay	0.0357
Belarus	0.0357
Suriname	0.0357
Mozambique	0.0357
Lesotho	0.0357
Botswana	0.0357
Armenia	0.0357
French Polynesia	0.0357
Cook Islands	0.0357
Congo – Kinshasa	0.0357
Northern Mariana Islands	0.0357
Cayman Islands	0.0357
Algeria	0.0238
Morocco	0.0238
Iraq	0.0238
Lebanon	0.0238
Jamaica	0.0238
Myanmar (Burma)	0.0238
Uganda	0.0238
Georgia	0.0238
Cuba	0.0238
Panama	0.0238
El Salvador	0.0238
Libya	0.0238
Venezuela	0.0238
Zimbabwe	0.0238
Madagascar	0.0238
Paraguay	0.0238
Brunei	0.0238
Barbados	0.0238
Tanzania	0.0238
Réunion	0.0238
Moldova	0.0238
Guam	0.0238
Namibia	0.0238
Benin	0.0238
Fiji	0.0238
Turks & Caicos Islands	0.0238
Nicaragua	0.0238
Djibouti	0.0238
Tonga	0.0238
Samoa	0.0238
Haiti	0.0238
Albania	0.0119
Sudan	0.0119
Azerbaijan	0.0119
Guyana	0.0119
Laos	0.0119
Zambia	0.0119
Turkmenistan	0.0119
Montenegro	0.0119
Honduras	0.0119
St. Lucia	0.0119
Solomon Islands	0.0119
Malawi	0.0119
Guinea	0.0119
American Samoa	0.0119
Swaziland	0.0119
St. Kitts & Nevis	0.0119
Bhutan	0.0119
New Caledonia	0.0119
Curaçao	0.0119
Caribbean Netherlands	0.0119
Burundi	0.0119
Seychelles	0.0119
Faroe Islands	0.0119
Central African Republic	0.0119
Belize	0.0119
St. Vincent & Grenadines	0.0119
Palau	0.0119
Greenland	0.0119
The Gambia	0.0119
Equatorial Guinea	0.0119
Dominica	0.0119
Congo – Brazzaville	0.0119
British Indian Ocean Territory	0.0119

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Google Adsense CPM and CPC Rates by Country 2021 [Updated]

What is Google Adsense RPM?

What is Google Adsense CPM?

What are the Common Adsense Ads Sizes?

Google Adsense Average CPM Rates 2021:

Google Adsense Average CPC Rates by Country 2021:

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What is Google Adsense RPM?

What is Google Adsense CPM?

What are the Common Adsense Ads Sizes?

Google Adsense Average CPM Rates 2021:

Google Adsense Average CPC Rates by Country 2021:

2 Comments

Leave a Reply to Oware A. Augustine Cancel reply