If you’re just starting a new blog, one of the most common questions is: How long does it take to make a website rank in Google search? The answer is key to planning your blog strategy and understanding how long it takes to see blog marketing results from your efforts.
Understanding the basics of how blog marketing works is going to be a key factor in securing your success, and knowing what to expect from a perspective of timeline can be an important factor to motivate you to get through the obstacles of the early days and on to success.
Here are a few points you might consider.
A 3 Month Delay
In general, it takes Google and other search engines about 3 months to crawl the entire web. If you’re starting with a new website, your site is going to be at the bottom of the list in terms of priority and may take several weeks, or even several months, for new content to be recognized and begin to show up in rankings.
I use a standard 3-month rule whenever I’m starting a new project. I do not expect to see any traffic in the first 3 months unless I’m directly paying for it (for example, through a paid search campaign). While realistically you will likely see some minor amounts of traffic, psychologically anticipating near-zero traffic will make it easier to get through this hurdle.
The 6 Month Mark
Even though you should begin to see some traffic at around the 3-month mark, that traffic is likely to come in a trickle, rather than a flood.
That’s because the search engines are still in the process of evaluating your site. Every new site begins with no authority in the eyes of the search algorithms, and must gradually crawl its way up.
The 6-month mark is important because the overwhelming majority of new blogs stop producing content within their first 6 months. That means that this period is essential for the algorithms to weed out those who try to talk the talk but can’t walk the walk.
Committing to a minimum 6 month period is essential to hope for any real success.
Hitting a Spike
Of course, there is no single magic number of days or weeks you need to persist for your blog to be successful. The exact timeline depends on how competitive your niche is, and what kind of response you’re getting from the blogosphere with your content.
Sooner or later, however, you’re going to come to a turning point. Sometimes, that turning point is a steady growth curve, but oftentimes it comes in the form of a significant spike.
You’ll find that one month (maybe month 6, month 7, or month 8) you’ll wake up to find that instead of the 10-20 visitors per day you were getting, you’re all of a sudden getting hundreds, or even thousands of visitors per day.
I know it sounds unbelievable, but not only does it happen, but it’s also actually fairly common.
Knowing this, and having the faith to persist and stick through with no results until you get there, is what’s going to be the deciding factor that separates your blog from the crowd, and gives you the blog marketing results you’ve been looking for.